'Nobody asked for this': 'Blasphemous' Holy Trinity bikini sparks backlash online

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"The Holy Trinity Bikini" by Praying is striking a chord with SSENSE shoppers online. (Photo via @ssense Instagram)

While swimsuit season is upon us, they can't all be winners. 

On Thursday, Canadian-based luxury retailer SSENSE took to Instagram to share photos of an exclusive Holy Trinity Bikini bikini by the brand Praying. The $126 CAD/$100 USD swimsuit received instant backlash form some of the retailer's more than 1 million followers, who accused the look of being "blasphemous."

"This is so disrespectful," one Instagram user wrote, while another added, "This bikini is so offensive and unnecessary. Literally, nobody asked for this."

"Whoever designed this going to hell," another person commented. "This is very disrespectful."

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"Blasphemy," wrote another. "It's so sad that you guys don't have any creativity so you've got to mock people's beliefs."

"This is disgusting," another user chimed in. "Y’all out of line for this!"

"Turning the sign of the cross into a joke and trying to profit from the shock value? Wow. This is a new low. Keep that energy when you starting asking for help. You're disgusting," another sounded off. 

One person pointed out that making a "mockery" of any religion is a line that should never be crossed, and urged both Praying and SSENSE to apologize and reconsider selling this product.

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"I just want to point out that if they had made something like this referencing Islam or Judaism, the outrage would be loud. We need to keep that same energy here because this is straight-up disrespectful," they wrote. "They have made a mockery of people's beliefs for shock value and to make money. That is not okay. SSENSE should take this shit down and issue an apology as well for showing their support by sharing this."

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Yahoo Canada has reached out to SSENSE regarding the controversial look but has yet to receive a response. 

This isn't the first time that Praying has unveiled a controversial or shocking product referencing religion — in fact, they are notorious for it. Earlier this year they shared several product designs, one of which was a dress that reads "God's favourite," and another that reads "Praying."

Praying was created by friends Alex Haddad and Skylar Newman, with the goal of creating something "funny" and "anxiety-driving." 

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The brand's flippant take on religion infuses early aughts nostalgia with irreverent but provocative sayings that have gotten their brand noticed. 

"We would always talk about specific brain-dead moments in our lives that gave it meaning, or how an experience, no matter how specific, could give you an understanding of a broader subject and become a principle in your life," Haddad said in an interview with The Face. "Praying isn’t just sitting in a church."

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